Today’s Tip from the Pros topic covers the importance of having a service area on your website is sure to be helpful for any small business owner who provides their services inside a relatively small geographic area. the idea behind including your service area is to target potential customers that are also inside your service area so that you show up in their search results.
While the search engines are getting better at serving local results by tracking the IP address which in turn gives them a good idea of your geographic location, if you want to show up in the organic search results you’re going to need to target service area locations and not only your meta-tags, but in your page title as well. Check out the video below that of interviews Google’s Search Engineer Matt Cutts for some common sense tips to help solidify what I’m talking about.
While there is a lot of on page optimization if you want to come up number one for a search like Hickory NC Web Designer it is very important not to overlook the fact that if you simply have exactly what you really want to show up for on your page . . . it will definitely increase the chances of being found in the organic search results served up by the search engines.
We love what we do, and getting you found on all the major search engines is one of our top priorities when we are designing and developing your new website. We are just one click away on the green button below if you need help in this area.
Let us know what you think about the importance of having a service area on your website is.