All too often people get caught up with looks. I have had potential clients who needed their website design updated not even want to tell me what their domain name was . . . mainly because they were ashamed of the way it looked. If they wouldn’t tell ME what it was I can guarantee you they wouldn’t tell their potential customers. I’ve got news for you people . . . Ugly websites bring big traffic and rank well in search engines all the time!
Ugly Websites Get Traffic Too
Search engines cannot tell whether your website is ugly or not. They simply understand and index the Information that is on a website. This is great news for all the do-it-yourself people and non-graphic designers out there that have put in the time and effort required to figured out how to create and update their own websites. The main point I’m trying to get across is that if you do not have a website at all, how will you ever get website traffic?
1Well thought out and well written original content is the first element. Never copy and paste any text from another website onto your own. Not only will you be guilty of copyright infringement, but search engines are smart enough to track the date something was posted online and only give credit to the original author. Take the time and effort to create original content and the major search engines recognize this and reward you for it – It will attract your visitors to your website as search engines index it.
2Clean web design with lots of white space around key elements is the second element. Once you get your visitors to your website you should not scare them off with large chunks of text, distracting colors, or lots of flashing things buzzing around your webpage. Do everything you can visually to help keep them from bouncing on out the door.
Ugly Websites Have Higher Visitor Bounce Rates
Clean Website Design Example
Wasted effort is what it boils down to. You work hard to get people to visit your websites by writing original content only to have a majority of them leave because your information is not displayed correctly so that your human visitors can process it.
It’s okay, not everyone has an eye for good clean design or knows how to implement it consistently on their website. That is why we are here. You need someone to help decrease your bounce rate, engage your visitors to read your content, or just need a design for your site that you can be proud of.
7 Website Design has been a local North Carolina Web Design company with a large service area. We are the trusted Hickory NC Website Designer for your project. Let us help your company or organization with easy to navigate, visually appealing website designs.